Who is the coolest man running for prime minister in 2015?

David Cameron, Ed Miliband, Nick Clegg and Nigel Farage are the respective leaders of what will be the four main political parties at the 2015 UK general election: the Conservatives, Labour, the Lib Dems and UKIP. It is well known that, despite voters' attraction to many of Labour's policy positions, Ed Miliband does not exactly command the same awe and reverence as his left-leaning counterpart from across the pond. Indeed, no less than 15 percentage points more British people believe that David Cameron would make a better PM. One particular area where Mr Miliband seems to be found wanting is strength (mental, I presume): in a recent poll for Prospect magazine, over 35% of respondents described Mr Cameron as strong, yet barely 10% were so charitable to Mr Miliband.

Strength and leadership ability aside though, which party leader stands out on the unequivocally more-important dimension of coolness? Fortunately, we do not have to not rely on anecdote and idiosyncratic opinion to answer this question, as the good people at YouGov have done a poll on it. The results from this poll (shown below) are quite clear. While none of the four leaders should expect a VIP invitation to next year's MTV Movie Awards, it is Nick Clegg and Ed Miliband who really need to step up their game. Note that the comparatively propitious assessment of David Cameron's coolness is unlikely to have have arisen from a stronger conservative streak among respondents: another YouGov poll published on the very same day gave Labour a slight lead over the Conservatives.